Sports Marketing Manager,
Health & Racket Sports Expert
Sports-
Marketing Manager,
Health &
Racket Sports Expert
TENNIS my passion
My fascination with tennis began in my childhood. The dynamics of the game, the precision and the tactical decisions have stayed with me to this day. I have been active in various positions in tennis for over 30 years. As a coach, I have taught tennis to countless people and have been able to accompany young players on their successful path to professional sport – including Sabine Lisicki, Annika Beck, Andreas Mies, Oscar Otte and many more.
I have set up and structured many tennis and sports clubs as well as tennis academies. I have also been and still am a speaker for various associations, clubs and coaching organizations. With my large network, I continue to work as a consultant in the racquet sports sector and still enthusiastically coach children, young people and adults today – albeit now in a reduced form.
TENNIS
my passion
My fascination with tennis began in my childhood. The dynamics of the game, the precision and the tactical decisions have stayed with me to this day. I have been active in various positions in tennis for over 30 years. As a coach, I have taught tennis to countless people and have been able to accompany young players on their successful path to professional sport – including Sabine Lisicki, Annika Beck, Andreas Mies, Oscar Otte and many more.
I have set up and structured many tennis and sports clubs as well as tennis academies. I have also been and still am a speaker for various associations, clubs and coaching organizations. With my large network, I continue to work as a consultant in the racquet sports sector and still enthusiastically coach children, young people and adults today – albeit now in a reduced form.
SPORTS MARKETING
my vocation
As a tennis coach, I worked as a brand ambassador in Europe and was responsible for cooperation with national and international tennis associations such as the ATP and ITF. I discovered my fascination for sports marketing and continued to deepen my knowledge through various further training courses.
Today I work successfully as a sports marketing manager for brands such as ASICS and UVEX as well as various other sports companies. I develop brand strategies, plan and implement events and work together with various stakeholders.
SPORTS
MARKETING
my vocation
As a tennis coach, I worked as a brand ambassador in Europe and was responsible for cooperation with national and international tennis associations such as the ATP and ITF. I discovered my fascination for sports marketing and continued to deepen my knowledge through various further training courses.
Today I work successfully as a sports marketing manager for brands such as ASICS and UVEX as well as various other sports companies. I develop brand strategies, plan and implement events and work together with various stakeholders.
GRASSROOTS
& PROMOTION
my focus
In grassroots marketing, we focus on the grassroots, namely directly on the target group. It’s about building a community of supporters who actively champion a brand and convince others of its benefits. At the grassroots level, authentic brand loyalty is created through genuine relationships with (potential) customers.
With my expertise, I build a structure tailored to the brand in grassroots, influencer and event marketing. Using online platforms with different rights and roles, training, planning and interaction with all stakeholders can be implemented. I take care of the administration, plan events, carry out the onboarding processes and look after both brand ambassadors and sponsors.
GRASSROOTS
& PROMOTION
my focus
In grassroots marketing, we focus on the grassroots, namely directly on the target group. It’s about building a community of supporters who actively champion a brand and convince others of its benefits. At the grassroots level, authentic brand loyalty is created through genuine relationships with (potential) customers.
With my expertise, I build a structure tailored to the brand in grassroots, influencer and event marketing. Using online platforms with different rights and roles, training, planning and interaction with all stakeholders can be implemented. I take care of the administration, plan events, carry out the onboarding processes and look after both brand ambassadors and sponsors.
Would you also like to win real fans for your brand?
I would be happy to advise you personally, on how we can use multipliers to increase your reach in a targeted and sustainable way!
I would be happy to advise you personally, on how we can use multipliers to increase your reach in a targeted and sustainable way!
Would you also like to win real fans for your brand?
I would be happy to advise you personally, on how we can use multipliers to increase your reach in a targeted and sustainable way!
I would be happy to advise you personally, on how we can use multipliers to increase your reach in a targeted and sustainable way!